How would you like to be addressed —“Thu Thu Kumar,” “Poly Aunty,” “Mr Swachh Kumar” or “Mrs Madam Saf Suthari?” Soon such names will be seen on posters, banners, walls and hoardings in residential societies.
The East Delhi Municipal Corporation is set to introduce such characters depicting good and bad civic sense. South and North municipal corporations introduced the concept a couple of weeks back.
Characters such as “Mr Chakachak,” “Madam Safai Pasand,” “Susu Kumar,” “Thu Thu Kumar,” “Poly Aunty” and many more have been introduced to remind people of good civic sense when they are about to throw garbage on the roadsides or any public place.
Yogender Singh Man, director of press in both North and East civic bodies, told City Spidey, “The idea is to raise awareness among residents about sanitation and create good civic sense. Kitchens in homes are the main source of garbage in any city. Good civic sense is the need of the hour.”
“I believe these characters will discourage people from urinating and throwing garbage in open places. Such characters will indirectly make people refrain from urinating in public places,” said Man.
This is an initiative under the Swachh Bharat Mission for which each civic body will spend around Rs 1 crore.
Hoardings and pictures for the purpose will be put up at several places in Delhi such as railway stations, Metro stations, Metro coaches, public places, residential colonies, educational institutions, heritage sites, DTC buses and Metro feeder buses.
In addition to characters with good and bad civic sense, there would also be slogans such as “Istamal Karti Kudedan, Safai Me Deti Yogdan” and “Mai Nahi Karunga Kachra, Banauga Delhi Saf-Suthara.”
When City Spidey spoke to a few residents in East Delhi, they said that they appreciated the idea and it would be effective if implemented properly.
Anil Pandey, president of Vasundhara Enclave Federation of Co-operative Group Housing Societies (CGHS), said, “These characters will indirectly urge people to not throw garbage in the open and will keep reminding them that such actions could give them similar names.”
