In January, Amazon launched a new logo for its mobile apps replacing the old one with brown cardboard box design and a blue coloured strip on it that was said to symbolise Amazon's shipping packages. This was Amazon's first change in its app logo in the last five years.
The new logo design of Amazon featured Amazon's signature curved arrow against a brown background. Several social media users were quick to notice that the jagged edges of the blue tape closely resembled German Dictator Adolf Hitler's characteristic toothbrush moustache.