Melorra, a fine jewellery brand, has forayed into Delhi-NCR with opening of three experience centres at Vegas Mall, Dwarka; DLF Promenade, Vasant Kunj; and DLF Avenue, Saket.
Melorra creates unique pieces in sync with global fashion trends that are fun, easy to wear and crafted to blend with everyday use cases.
Saroja Yeramilli, Founder and CEO, Melorra, said, “We are happy to bring the Melorra experience centres to our customers in Delhi/NCR. The city is a key market for us, an important reason why our seamless, customer-in-control experience will add value here. We are inspired by global trends and bring these elements into every lightweight, gold jewellery piece we offer.”
“Apart from shopping from a collection of over 10000 unique, contemporary, lightweight gold and diamond jewellery designs, customers can also tag their friends along and have fun at the Bliss Bar, among other things,” she said.
The launch was attended by Sid Talwar, Co-Founder and Partner at Lightbox, Bollywood actress and model, Gul Panag, renowned singer, Shibani Kashyap and fashion and beauty influencer, Roshni Bhatia.
So far. the brand has received a tremendous response from the millennial women. Among the 2,000 towns, about 10 per cent of the orders received are from Delhi and 15 per cent from NCR.
